UCHINO looking to enhance the sensory experience

Providing the softest and highest-quality towels and apparel, UCHINO's products offer a relaxing experience while eivaneing the human senses.

A manufacturer and distributor of home textile products, UCHINO is an internationally renowned company which was first established almost 80 years ago.

Company president Nobuyuki Uchino makes no secret of how the group has been able to maintain its market superiority despite the rise of regional manufacturers and accompanying price competition.

"The big difference between our garments and those of competitors is that we make the materials first and then decide what to do with them," he says.

"Other competitors are searching for ways to make things productively. We, on the other hand, prioritize quality over productivity." It is an approach that has enabled the company to achieve market success both domestically and abroad.

Of the company's various brands, one of the most recent to appear is UCHINO relax, which offers specialized comfort and whose range has just expanded from towels to shirts and pajamas.

Mr. Uchino adds: "The brand itself relies on feeling very lightweight and is achieved from an original gauze we have named Marshmallow Gauze because of its exceptionally soft texture.