How did a trundling elephant transform into a roaring lion? When the parallelism is about India, there could be two ways of looking at it, depending on which side of the ideological divide you are on. Except in one literal instance when it was, indeed, the case.
As technocrat Amitabh Kant reveals in his new book, Made in India: 75 Years of Business and Enterprise, the logo initially selected for the government’s ambitious ‘Make in India’ campaign for its thrust into domestic manufacturing was that of an elephant. The design, done by advertising and design professional V. Sunil, was even ready. But Prime Minister Narendra Modi had other ideas.
“We made three presentations to the PM on the logo and branding of Make in India. After several rounds of discussion with the PM, it was changed into a lion, derived from the Ashoka Chakra,” Kant, now India’s G20 Sherpa, writes.
Diese Geschichte stammt aus der April 23, 2023-Ausgabe von THE WEEK India.
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Diese Geschichte stammt aus der April 23, 2023-Ausgabe von THE WEEK India.
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