The 'waow' factor
THE WEEK India|December 03, 2023
Salman Khan's Tiger 3 may be ambling along this World Cup season, but India has fully dedicated itself to a new sensation. Jasmeen Kaur, an Insta-find, is the new viral queen who has the entire nation mouthing her words. 
NAMRATA ZAKARIA
The 'waow' factor

Her fans those who have made memes on her "looking like a wow" video-include Deepika Padukone, Ranveer Singh, Allu Arjun, international model Ashley Graham, Nick Jonas, the Ministry of Railways and even someone's pet cat. Last week, she was invited on Bigg Boss 17 to meet the contestants.

Kaur is a middle-aged shop owner who has been selling salwar kameez sets in Delhi's not-so-posh Tilak Nagar for the last 18 years. Her aggressive hard-sell as well as her cuckoo mix of Hindi and English, paying no heed to syntax, have made her quite the entertainer. The 'looking like a wow' video features Kaur during an Instagram Live selling suit sets in an assortment of colours. She has a method to her linguistic madness. Colours are described in innovative ways: baingani purple (brinjal purple) or jamuni purple, ladoo yellow, ghiya green (gourd green), wine colour, pyaaz pink (onion pink), and of course the very famous muddy brown or "mouse colour".

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Diese Geschichte stammt aus der December 03, 2023-Ausgabe von THE WEEK India.

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