HIGH FLYER
Time|July 03, 2023
HOW TEXAS TRACK-AND-FIELD STAR SAM HURLEY USED HIS TIKTOK SAVVY TO SCORE NEARLY $1 MILLION IN DEALS
SEAN GREGORY/AUSTIN
HIGH FLYER

ONE OF THE HIGHEST-EARNING COLLEGE ATHLETES ON THE PLANET SAYS a little prayer. Sam Hurley, a University of Texas sophomore, prays that God gives him the wings represented by an angel tattoo on his left calf-to carry him over the high-jump bar. The overwhelming majority of college athletes who earn in the neighborhood of $1 million or more to market their name, image, and likeness (NIL), as Hurley does, perform athletic feats before 50,000 to 100,000 fans in packed football stadiums or in sold-out basketball arenas. But a few hundred eyes, at most, are fixed on Hurley as he attempts to win the Texas Invitational.

On this April afternoon in Austin, Hurley, 19, soars, arches his back over the bar, and flops on the mat. To a smattering of applause, he hops up, pounds his hand against his chest, and points one finger up in the air. He's clinched his second meet title of the outdoor track-and-field season. "It was a good day," Hurley says afterward, "to be great." July 1 marks the second anniversary of the day that college athletes were given the freedom to profit off their personal brands. After years of sustaining hits in the courts and in the media for allowing schools, administrators, and coaches to enrich themselves on the backs of football and basketball players, the NCAA relented, and dropped its arcane rules preventing athletes from signing third-party sponsorship deals. Opendorse, a company that connects student athletes with businesses, expects NIL earnings to top $100 million by the end of 2023.

Diese Geschichte stammt aus der July 03, 2023-Ausgabe von Time.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der July 03, 2023-Ausgabe von Time.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS TIMEAlle anzeigen
A timely thriller for a mad, mad world
Time

A timely thriller for a mad, mad world

A’70s-style paranoid thriller grounded in the partisan polarization of today

time-read
2 Minuten  |
December 09, 2024
Freshwater reserves
Time

Freshwater reserves

A troubling dip

time-read
1 min  |
December 09, 2024
An exuberant ode to human possibility
Time

An exuberant ode to human possibility

VERY RARELY DOES THE RIGHT MOVIE ARRIVE AT precisely the right time, at a moment when compassion is in short supply and the collective human imagination has come to feel shrunken and desiccated.

time-read
3 Minuten  |
December 09, 2024
Broadcasting a crisis for the world to see
Time

Broadcasting a crisis for the world to see

ON SEPT. 5, 1972, A 32-YEAR-OLD PRODUCER NAMED Geoffrey S. Mason was working in a control room for ABC Sports in Munich while 12 hostages, including several members of the Israeli Olympic delegation, were being held in a building nearby.

time-read
4 Minuten  |
December 09, 2024
The Power of the Peer
Time

The Power of the Peer

WITH MENTAL-HEALTH CARE IN SHORT SUPPLY, CAN REGULAR PEOPLE FILL THE GAP?

time-read
7 Minuten  |
December 09, 2024
QUEERING THE STORY
Time

QUEERING THE STORY

Luca Guadagnino directs Daniel Craig in an adaptation of William S. Burroughs' 1985 novella Queer

time-read
6 Minuten  |
December 09, 2024
Shopping under the influence
Time

Shopping under the influence

LTK CO-FOUNDER AMBER VENZ BOX SAW THE FUTURE OF RETAIL. IT TOOK YEARS FOR THE REST OF THE WORLD TO CATCH UP

time-read
10+ Minuten  |
December 09, 2024
The Kingmaker
Time

The Kingmaker

Elon Musk's partnership with the President-elect

time-read
10+ Minuten  |
December 09, 2024
Turkey's Erdogan plots his next power grab
Time

Turkey's Erdogan plots his next power grab

RECEP TAYYIP Erdogan is a political survivor.

time-read
2 Minuten  |
December 09, 2024
Why maiden names matter in the age of AI and identity
Time

Why maiden names matter in the age of AI and identity

IN THE DIGITAL AGE, A NAME IS MORE THAN JUST A label. It's tied to our professional history and social media presence.

time-read
2 Minuten  |
December 09, 2024