THRIFTY GET NIFTY

Trend of wearing pre-owned clothes picks up; entrepreneurs create dedicated community for sustainable fashion

- Niyati.Rana

What began as a personal effort to clear out her wardrobe has blossomed into a thriving community of pre-loved clothing buyers and sellers in Ahmedabad. Priyanshi Jariwala, an EDII alumnus, started selling good quality clothes through Instagram to friends and family. Her conscious decision to embrace sustainable fashion has now transformed into "Just P.O. Stuff," a platform that collects, washes, irons, and resells pre-owned clothes.

From three to fifty

Since December 2023, Jariwala has seen her community grow from a mere three members to over 50, a testament to the increasing acceptance of second-hand fashion in Ahmedabad and beyond.

"What's crucial is the quality check of the pre-loved clothes we accept for resale," Jariwala explains. "We have a stringent process where we thoroughly inspect pre-owned clothes, dry-clean them, and iron them before putting them up for resale. We encourage sellers to give us 10-15 pre-owned clothes. We allow a 90-day period for the sale, mutually decide the resale price, and sell them through various platforms - Instagram, thrift events in the city, and even special Ravivari thrift markets."