$2024 a pivotal year for trust in Al's positive potential'
Business Standard|March 05, 2024
Globally, IBM's consulting revenue was up 5 per cent, compared to its software business, which grew only 2 per cent in constant currency for the October-December quarter. RISHI AURORA, managing partner, IBM Consulting India and South Asia, talks about the growth drivers, the relevance of partnerships, and the potential of artificial intelligence (Al) and generative AI (GenAl) over email with Ayushman Baruah. Edited excerpts:

Given that IBM's consulting revenue was up 5 per cent in the fourth quarter, are you seeing increased traction in the consulting space?

We are at a time when Al-powered digital transformation is accelerating and pervasive. Every organisation is looking to leverage technology to transform the way they meet customer demands, operate their key processes, and compete.

To harness the power of AI and Cloud, clients want vendor-agnostic solutions that work with the entire range of their existing information technology (IT) infrastructures, allowing them to develop once and deploy anywhere. This has been the sweet spot for IBM Consulting as clients require the right technology solutions, skills, and support to execute and succeed.

At IBM Consulting, we focus on assisting clients with strategy, operating models, business value tracking, AI governance, technology foundations, change management, and adoption.

What are the key drivers of growth in consulting?

The main drivers of IBM Consulting's growth have been factors that make us unique. First, no other consulting provider can offer the scientific advantage that our clients gain from having access to IBM Research and our close connection with IBM's Watson, AI, and automation technologies, as well as the Red Hat hybrid Cloud platform.

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