It is not every year that a wedding crashes the hits of the year party. But 2024 was no ordinary year. And this was no ordinary wedding.
The annual Hits of the Year survey by advertising agency Rediffusion, shared exclusively with Business Standard, paints a picture of the year ending Tuesday with strokes of the expected as well as unexpected, with a dash of resilience and a coat of somberness.
Cricket comes out on top, as you would expect in a year that saw India win its second T20 World Cup in men's cricket. And Prime Minister Narendra Modi's ever rising global stature puts him at number two.
The third place provides the proverbial twist in the tale: The Ambani wedding.
With an estimated cost of $600 million, it spanned seven months, a week-long engagement party, an 800-person Mediterranean cruise, and a three-day wedding extravaganza.
The Ram Mandir in Ayodhya, whose consecration took place on January 22, took the fourth place as "a dream realised".
Diese Geschichte stammt aus der December 31, 2024-Ausgabe von Business Standard.
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