Digital channels account for 25% of demand: HUL
Business Standard|November 19, 2022
Hindustan Unilever (HUL) said the digital channel now accounts for 25 per cent of demand.
SHARLEEN D'SOUZA
Digital channels account for 25% of demand: HUL

It said it reaches 9 million stores digitally and sells 60 billion units, according to an investor presentation that was filed on the stock exchanges.

Last year, demand from digital channels - including e-commerce and its business-to-business app Shikhar, which retailers can use to place orders - stood at 20 per cent, it said.

In financial year 2021-22 (FY22), its turnover stood at €50,336 crore.

HUL said it was witnessing a twofold increase in modern trade and pharma and cosmetics channels and fourfold growth in e-commerce sales.

In the presentation, HUL said it designed a portfolio to address shoppers' needs on digital channels.

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