e2W firms charge up service network amid rising plaints
Business Standard|December 09, 2024
Amid rising consumer complaints about service experiences in the electric two-wheeler (e2W) industry, manufacturers are now focusing on upgrading their service networks to address the growing customer concerns.
ANJALI SINGH
e2W firms charge up service network amid rising plaints

Players like Ola Electric, Ather Energy, Kinetic Green and BGauss are introducing premium services and infrastructure enhancements. With this, they plan to improve after-sales support and overall customer satisfaction.

Ather Energy, a leading player in India's electric vehicle (EV) two-wheeler market, has recently introduced Ather Gold Service Centres, its highest-tier service experience.

These service centres are equipped with larger spaces and lounges for customers to wait. They come with a premium look and feel along with better-trained service staff. The first gold centre was opened in Nashik, Maharashtra. Ather plans to turn all its 215 service centres into Gold service centres.

Ather's ExpressCare ensures vehicles are serviced within 60 minutes.

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