At the stroke of midnight when the biggest festival season sales went live, millions of online shoppers logged in to grab the best deals on offer. As Amazon and Flipkart started their annual sales on September 27, it was their war rooms that captured all the back-room action 24X7.
'Action Ready' seemed to be the theme at the war room of Amazon Great Indian Festival (AGIF) 2024, where this reporter experienced the thrill of the annual event. Executives explained that while war rooms are set up closer to the sales, warlike preparations go into it almost 12 months in advance to ensure that on the D-day the firm gives its best to its customers.
Some 30 km away from Amazon's main office in Bengaluru, at the headquarters of Walmart-owned Flipkart, there was a similar war room drill. Thousands of Flipkart employees, or 'Flipsters', gathered to celebrate and kick off the 11th edition of the company's highly anticipated The Big Billion Days (TBBD) 2024.
Flipkart CEO Kalyan Krishnamurthy and the leadership team addressed the employees, highlighting the need for collaborative spirit. As the wishmasters set off to fulfill last-mile customer demands, Geo+Mqube band played in the background. The two biggest in the e-commerce game—Amazon and Flipkart—are looking for a much larger play this time.
This year, Amazon has set up over 20 war rooms compared to about 10 last year. These span across several floors each equipped with real time data dashboards that provide live updates on website traffic, sales performance, customer sentiment and system health.
Diese Geschichte stammt aus der September 28, 2024-Ausgabe von Business Standard.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der September 28, 2024-Ausgabe von Business Standard.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Ratan Tata: Picture perfect
Politeness is to human nature What Warmth is to Wax.
I chose DLF over Disneyland dream, says KP Singh
KP SPEAK: Gurugram remains a developing city; urban planning needs a long-term vision, the PM must set up a high-powered panel for it
REDISCOVERY OF INDIA
Indian collectors are reclaiming Colonial-era art created by foreigners as an intrinsic part ofthe country's history
Go for fund with large AUM, high credit quality and low cost
Liquid funds have offered an average return of 7.28 per cent over the past year.
Auto majors in slow lane on weak demand
TaMo, Maruti, SMIL stocks down up to 23% in 4 weeks; analysts say downside risk limited, an opportunity for long-term investors
Volume growth for NMDC to remain robust in H2FY25
NMDC's revenue in Q2FY25 came in at ₹4,900 crore (a rise of 23 per cent year-on-year or Y-o-Y), while it was down 9 per cent quarter-on-quarter (Q-o-Q).
CIEL HR to file draft papers for ₹450 cr IPO
CIEL HR Services (CIEL), which uses technology to provide human resources solutions, will soon file draft papers for an initial public offering (IPO) estimated to be around ₹450 crore in size, according to sources.
Angel funds see red in Sebi's new accredited investors-only proposal
The Securities and Exchange Board of India's (Sebi's) proposal to allow only \"accredited investors\" to invest in angel funds has raised concerns in some quarters, even as most fund managers believe the overall ecosystem was set for a boost.
CLSA does U-turn on China, ups India exposure after Trump win
Says India seen as more attractive investment destination due to its strong economic growth and relatively low exposure to trade risks
Unfazed by mkt fall, largecap, flexicap MF schemes shine in Oct
Both categories saw all-time-high inflows during the month
