Kerala's rebranding push: Businesses wait and watch
Business Standard|October 07, 2024
The Communist bastion is looking to reinvent itself as a friendly destination for private investment. But its economic and business indicators aren't flattering, reports INDIVJAL DHASMANA
INDIVJAL DHASMANA
Kerala's rebranding push: Businesses wait and watch

For years, the debate has raged over the so-called "Kerala model" versus the "Gujarat model." While Kerala's approach is hailed for its strong social indicators, the Gujarat model boasts economic prowess. This debate isn't just political posturing: It reflects a deeper ideological clash epitomised by scholars like Amartya Sen and Jagdish Bhagwati - over goals that economic policies should prioritise.

Today, however, Kerala is evolving. Once considered a not-so-friendly destination for private investment, the state is making strides to shed that image. In the latest Business Reforms Action Plan (BRAP) rankings from the Union Commerce and Industry Ministry, Kerala jumped into the "top achievers" category, a marked ascent from its 2020 status as an "aspirer," according to P Rajeev, industries minister. The BRAP ranking categorises states into top achievers, achievers, aspirers, and emerging business ecosystems, based on their performance in reform implementation.

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