"Maha Kumbh 2025 will represent India and UP before the domestic and international tourists. It is therefore imperative that visitors carry back a bouquet of pleasant memories of their stay. Therefore, we are going all out in our preparations," a senior official said.
Although Kumbh is essentially a religious event, it has a major socioeconomic footprint and the state is promoting Maha Kumbh to harness its religious, spiritual and cultural tourism potential for job creation, socioeconomic growth and cultivating a positive image for UP, which is aspiring to become India's first $1 trillion economy.
Moreover, apart from the traditional channels of communication and branding, the government is harnessing the power of social media to position Maha Kumbh 2025 as a vehicle for projecting 'Brand UP' in all its visages of culture, religion, economy, heritage and tradition.
Further, the state tourism department will set up a 'Digital Kumbh Museum' to showcase the cultural heritage of India and offer insight into the mythological and historical significance of the Kumbh.
Recently, the UP Cabinet approved a plan to organise roadshows in India and abroad to promote Maha Kumbh. Roadshows will be held in prominent Indian cities and other countries, including Netherlands, Thailand, Indonesia and Mauritius.
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