Meta follows Google, gets ready to pave way for free and fair elections
Business Standard|March 20, 2024
Mark Zuckerberg-led Meta, which runs Facebook, Instagram and Whatsapp among other platforms, will activate an India-specific operations centre ahead of the Lok Sabha polls.
SHIVANI SHINDE

The objective is to identify potential threats and put specific mitigations in place across its apps and technologies as India gets ready for elections. The company is also strengthening its fact checker team in the country and working on steps to arrest misuse of AI-generated content.

In a blog on Tuesday, the Menlo Park-headquartered company said it would make efforts to limit misinformation, remove voter interference and enhance transparency and accountability across its platforms to support free and fair elections. Spread over 44 days, elections in India will be held in seven phases from April 19 to June 1.

A few days ago in a similar move, search major Google had listed out steps to prevent misinformation during elections. This included restricting Gemini, its AI platform, to answer any queries directly related to Indian elections.

Meta is bringing together experts from diverse teams ILLUSTRATION: AJAY MOHANTY such as intelligence, data science, engineering, research, operations, content policy and legal for the initiative.

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