Patanjali eyes premium pie with 14 new products
Business Standard|June 17, 2023
Group targeting ₹1 trillion turnover in next 5 years, says Ramdev
SHARLEEN D'SOUZA
Patanjali eyes premium pie with 14 new products

Patanjali Foods on Friday launched 14 products as it starts pushing its premiumisation strategy.

The products belong to the segments of nutraceuticals, health biscuits, Nutrela millet-based cereals, and dry fruit.

At press conference, Baba Ramdev, who runs the group, said in a few years, two to three of the group's companies, including Patanjali Ayurved and Patanjali Wellness, would come up with their initial public offerings.

In September last year, the company had said it would list Patanjali Ayurved, Patanjali Wellness, Patanjali Lifestyle, and Patanjali Medicine in five years and aim for ₹5 trillion as the group's market capitalisation.

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