'Salesforce creating solutions specifically for SME segment'
Business Standard|July 10, 2024
India is a key growth market for Salesforce and it has recently started a public services division in the country. ARUNDHATI BHATTACHARYA, CEO and chairperson of Salesforce India, talks about the public sector services, the role of artificial intelligence (AI) and the small and medium enterprise (SME) segment, in an interview with Ayushman Baruah in Bengaluru. Edited excerpts:
Ayushman Baruah
'Salesforce creating solutions specifically for SME segment'

What was the premise for Salesforce recently launching public sector services in India?

In most jurisdictions, the public sector has a particular process of doing things, and you need to be attuned to that process because their RFPs are very detailed and their entire process has many stages to it. We have very large public sector organisations in the US, Japan, Australia, and most European countries. So we have a lot of offerings that we do and that we work alongside the public sector here in India. We have now started it as a separate division. Earlier, we had one or two clients in this space, but they were done as part of other industry verticals such as energy utilities or banking and finance sector.

Why now and what are the factors driving this?

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