While foreign tourist arrivals are slowly recovering, they are still below the pre-Covid levels.
In June 2024, there was a 9 per cent increase in foreign tourist arrivals compared to June 2023.
However, the numbers remain 2.8 per cent below pre-Covid levels, according to the last available Monthly Tourism Statistics report.
Given the sluggish recovery, the Indian Association of Tour Operators (IATO) reached out to the government on Monday for immediate intervention to attract foreign tourists to India.
“The Ministry of Commerce used to have a budget of about ₹1,000 crore, giving an incentive to tour operators and hotels to promote India globally,” Rajiv Mehra, president, IATO told Business Standard.
The major markets from where foreign tourists arrive in India are the UK, the US, and Europe.
He said that India has almost all the trade with China except tourism because the tourist visa has not yet restarted.
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A global outreach beyond business
An ancient civilisation with a modern outlook, India has a lot of fine strengths – in cinema, sports, art, culture, food, yoga – that it is building on
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