Taylor Swift draws 5 times more US luxury travellers than Olympics

Paris authorities have spent years readying for the almost 2 million international visitors expected for the 2024 Summer Olympics, but they may have overlooked a far bigger phenomenon now coming to the city: Taylor Swift.

-  JENNY CHE

This week the billionaire superstar is playing four shows at La Défense Arena, just outside the capital, kicking off the European leg of her "Eras Tour."

Many cities in Europe have maintained limitations on ticket resales, preventing pric from reaching the fivedigit sums that some consumers have paid ir US markets With a total seating capacity of 40,000 per show, the music event is a small fraction of the size of the Olympic Games. And yet the concerts are drawing five times as many Americans as the Paris Olympics, according to figures from New Yorkbased luxury travel agency Embark Beyond. For both events, trips would normally be booked many months in advance.

"I never would have anticipated it," says Embark co-founder Jack Ezon.