The Dutchman who gets Nike, Lego into wartime Russia's stores
Business Standard|June 17, 2024
Nike stopped selling its sportswear to Russia soon after Moscow launched its full-scale invasion of Ukraine over two years ago.
The Dutchman who gets Nike, Lego into wartime Russia's stores

But that hasn't stopped footballstore.ru, an online sports retailer owned by Russia's Zenit soccer club.

Among the dozens of Nike branded items the site offers are the US sportswear maker's Phantom GT2 Elite soccer boots, for 29,999 roubles.

The man who got these shoes to Russia is Wijnand Herinckx, a 40-year-old Dutch citizen who lives in Moscow. Since the conflict began, Herinckx has built a thriving business that provides Russian consumers with Western goods whose makers have pulled out of Russia.

Nike does not want their products to be shipped to Russia, Herinckx say. But he added: They are also not telling us not to do it.

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