The purchasing power of high-net-worth individuals (HNWIS) in India is on the rise, driving luxury car brands to expand their presence across the country, particularly in Tier-II and Tier-III cities.
Mercedes-Benz India recently announced an A-Class investment of 150 crore to upgrade 25 of its outlets into luxury lounges.
These redesigned showrooms will offer a more relaxed and immersive experience for customers, reflecting the brand's commitment to meeting the evolving needs of India's affluent consumers.
Last year, British iconic luxury sports car manufacturer Aston Martin revealed plans to open a new dealership in South India within this year or next, aiming to double its sales volume in the Indian market. The company currently operates a single dealership in Delhi under the name Select Cars.
Aston Martin's decision to expand into South India is a strategic move driven by the region's rapid growth in the sports car segment.
Bengaluru alone recorded a 35 per cent surge in the ultra-luxury car market last year.
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