Too early for businesses to say cracker of a Diwali
Business Standard|October 17, 2024
With just a fortnight to go for Diwali, the countdown has begun for the biggest shopping season in the country. But the mood is still not quite upbeat.
SHARLEEN D'SOUZA
Too early for businesses to say cracker of a Diwali

“I am cautiously optimistic on how Diwali demand pans out,” said Mayank Shah, vice president at Parle Products. Typically, shopping picks up momentum two to three days before Diwali, according to Shah. “It is too early to say anything at this point.”

He explained that while there was a 6-7 per cent increase in volume compared to last year in the first few days of the month which coincided with festivals, a large part of the demand is yet to hit the market.

The recent festivals witnessed some revival in demand across fast moving consumer goods (FMCG) and other segments, but the shadow of inventory pile-up remains.

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