'Will keep introducing innovations in beverages and food'
Business Standard|September 06, 2024
Starbucks India launched its first experiential store in New Delhi's Punjabi Bagh on Thursday. Amid a sustained slowdown in the quick-service restaurant (QSR) sector, the coffee giant aims to open 1,000 stores by 2028. SUSHANT DASH, chief executive officer of Tata Starbucks, speaks with Akshara Srivastava in a video interview about how the new store aligns with the company's strategy of driving growth through innovation and more. Edited excerpts:
'Will keep introducing innovations in beverages and food'

This is a new concept that you've introduced in India.

What is the idea behind it, and how does it differ from a reserve store?

The new experiential store is essentially Starbucks tailored for India, featuring menus from various Indian regions. For instance, it includes the Malabar Coconut Crème Latte from Kerala and the Cocoa Bird's Eye Chilli Latte inspired by Meghalaya.

The reserve store is a more global concept, and we will be opening a second one later this year. Both concepts will coexist as we move forward, and we plan to expand the experiential format based on consumer feedback.

The QSR segment has faced challenges over the past few quarters, and you reported muted profits last year. How do you plan to address this slowdown?

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