While Kevin Keegan wore a tracksuit - and his heart on his sleeve - the cultured Swede was impeccably dressed and softly spoken.
The appointment of the first foreign coach and a footballing aristocrat to the top job had an instant impact.
Few will recall Sven's debut match in 2001, a 3-0 friendly win over Spain with goals from Nick Barmby, Emile Heskey and Ugo Ehiogu plus a penalty save from sub goalkeeper Nigel Martyn.
But it was the start of a new era that took in highs and devastating lows.
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