HE has dutifully presented the BBC's flagship Countryfile for 15 years but now Matt Baker is launching a rival show on Channel 4, made by his own production company.
Called Baker's Britain, it will explore farming and other industries across the nation, "celebrating the extraordinary people, places and things that make up the fabric of life in the UK".
Just like Countryfile, the new venture will examine how rural communities are faring in the modern day.
The four-part series is being made by Big Circus Media, the production company Matt runs with former One Show executive Gareth Collett.
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