Holly's brand new heavies

Presenter brings in Beckham's PR big guns to boost her global appeal

- LAURA ARMSTRONG

HOLLY Willoughby has hired David Beckham’s former PR in a bid to expand her global brand. 

And the 43-year-old is now in talks about a series of exciting new projects, according to sources.

Former This Morning star Holly is being represented by Caroline McAteer, who was responsible for taking brand Beckham worldwide.

Her signing with the PR expert's firm, Cherry Create, comes after she quit This Morning last year following an alleged kidnap plot.

Holly was also caught up in the fallout over former co-host Phillip Schofield's admission of an affair with a younger colleague.