DESPERATE Rishi Sunak is drawing up plans for grocers to cap the price of basic food items such as bread and milk.
No10 is terrified that the cost of living crisis gripping Britain will derail the Tories' slim hopes of winning the next general election.
Retail bosses have held talks with the Prime Minister and Chancellor in recent days amid mounting pressure on family budgets.
Runaway inflation for food was at 19.1 per cent in the year to April putting household finances under severe pressure and hitting poorer people harder as they spend more of their income on essentials.
A No10 source said proposals were at a "drawing board" stage.
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