London's middle-class stampede to Aldi and Lidl

Winning formula: German chain Aldi's market share has overtaken Morrisons

- Jonathan Prynn

FOR most middle-class Londoners, shopping at Aldi or Lidl was once an activity that only happened in distant, rundown provinces.

But 15 years of austerity, pandemic and cost-of-living crisis have revolutionised retail habits in the capital perhaps even more than the rest of the country.

Now the citadels of Waitrose, Sainsbury and Tesco are very much under siege.