Meet the woman curating London's best guest lists
Evening Standard|November 17, 2022
Elli Jafari is responsible for hosting the wildest parties in town it's about the mix of people, she tells Joe Bromley 
Joe Bromley 
Meet the woman curating London's best guest lists

IT WAS at an off-cuff dinner one night last month that I found myself opposite actress Florence Pugh, as commotion around her new film Don't Worry Darling hit its peaks. I'd received a non-descript text from Elli Jafari to come to The Standard Hotel's monthly supper club - messages from whom London's party set have learnt not to ignore.

Jafari, 45, is the charismatic Iranian-American hotelier who launched the King's Cross branch of The Standard in 2019. You've probably seen her splashed across celebrities' Instagram stories but had no idea who she was.

This month, she was promoted to executive vice-president Europe and Americas of The Standard Hotel Group, she tells me, as we meet in the library-cum lobby over Padrón peppers and rioja.

"I'm very overwhelmed because it's a lot it's great," she says. It is a lot: they stretch from the den of debauchery that is The Standard's New York High Line to the infamous Miami Beach spot. And there are more coming soon.

Diese Geschichte stammt aus der November 17, 2022-Ausgabe von Evening Standard.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der November 17, 2022-Ausgabe von Evening Standard.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS EVENING STANDARDAlle anzeigen
Only £65k a month to live like Boy George
The London Standard

Only £65k a month to live like Boy George

The Karma Chameleon singer listed his house for £17m in 2022, turning down offers. Now, he's looking for a tenant

time-read
2 Minuten  |
September 26, 2024
Welcome to London, unicorn capital of Europe
The London Standard

Welcome to London, unicorn capital of Europe

We're flying far ahead of anywhere outside US for tech investment

time-read
3 Minuten  |
September 26, 2024
Arteta's Arsenal evolution The next phase
The London Standard

Arteta's Arsenal evolution The next phase

Malik Ouzia and Simon Collings assess how the Spaniard will try to bring down Man City after he signs up for another three years with the title in his sights

time-read
6 Minuten  |
September 26, 2024
Title fight catches fire after Gunners embrace dark side
The London Standard

Title fight catches fire after Gunners embrace dark side

Arsenal-City clashes take on a welcome edge of animosity

time-read
2 Minuten  |
September 26, 2024
Whack the hippy gong-boho's back
The London Standard

Whack the hippy gong-boho's back

It happened in Paris one grey February day. Sienna Miller was in an oversized, black leather jacket, lace-trimmed silk slip and clumpy great wedges.

time-read
4 Minuten  |
September 26, 2024
There's a Starlink waiting in the sky... 7,000 in fact.Can Elon Musk stop them crashing to Earth?
The London Standard

There's a Starlink waiting in the sky... 7,000 in fact.Can Elon Musk stop them crashing to Earth?

As he was preparing his fields for seeding this year, Barry Sawchuk came across a giant slab of space debris. It had come from a spacecraft belonging to Elon Musk’s company, SpaceX.

time-read
2 Minuten  |
September 26, 2024
'Politicians are only into power-mongering, corruption and cronyism'
The London Standard

'Politicians are only into power-mongering, corruption and cronyism'

We speak to alt revolutionary DEEPAK CHOPRA about biomarkers, his digital twin and his work to save humanity from disease

time-read
4 Minuten  |
September 26, 2024
I've been waiting for a production of Godotthis brilliant all my life
The London Standard

I've been waiting for a production of Godotthis brilliant all my life

Ben Whishaw and Lucian Msamati bring a potent, tragicomic chemistry to James Macdonald’s rich revival of Samuel Beckett’s challenging play.

time-read
2 Minuten  |
September 26, 2024
Trust me, the Ritz is London's bestrestaurant
The London Standard

Trust me, the Ritz is London's bestrestaurant

To whom we turn in moments of gloom and glory can be instructive, a filter of our truest friends. I've fallen out with the Ritz a couple of times, including once after a visit to the bar which didn’t warrant a review (“But you said it was lovely!” they said.

time-read
3 Minuten  |
September 26, 2024
'Healing is a dirty word'
The London Standard

'Healing is a dirty word'

After four traumatic years, FKA twigs is back with a new album -and a thrilling metamorphosis

time-read
5 Minuten  |
September 26, 2024