Promises about diversity ring hollow four years after George Floyd’s death

SO, picture this: you're deep in the media world, where everyone talks about "diversity" and "inclusion" like it's second nature. It's in every chat, every memo, and every big event.

- Ibrahim Kamara

But here's the thing - do we really know what these words mean? And do we actually care about what they stand for? In reality, the terms "diversity" and "inclusion" have become buzzwords, thrown around without much thought to their true significance. They adorn corporate statements and meeting agenda. Yet there's a sense of complacency in the industry, where surface-level gestures take precedence over genuine action. We need to delve deeper into what these concepts actually mean.

Let's rewind a bit to a big moment the sad passing of George Floyd, who was killed four years ago this week. Suddenly, every brand was rushing to show they cared, making big promises to make things better. From hiring more diverse teams to supporting marginalised groups, it felt like a turning point for fairness and equality. But as time went on, those promises started to fade. Money worries crept in, and soon, the budgets for diversity and inclusion were getting cut.