Chief executive Nigel Newton told the Standard: "It's not just driving sales but huge sales. Books which are 10 years old are becoming bestsellers."
Videos posted with the #booktok hashtag has a combined 58.2 billion views on TikTok, with users filming themselves reviewing their favourite books and exchanging recommendations. The videos are a way for readers to "express the emotional impact reading a particular book has had on them," Newton said.
Diese Geschichte stammt aus der June 15, 2022-Ausgabe von Evening Standard.
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Diese Geschichte stammt aus der June 15, 2022-Ausgabe von Evening Standard.
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