Only the second such store in India (the first one was launched in Pune some months ago), it stands out because it sells everything but motorcycles! We talked to Yadvinder Singh Guleria, chief commercial officer, Royal Enfield, who shared the rationale behind this new range of brand stores:
Why are there no motorcycles at a motorcycle company's store?
We are not just a motorcycle company, but have evolved into a 'motorcycling brand'—we started our apparel business in 2014, and have seen that there are a lot of customers who don't ride our bikes, but love our clothing, shoes, jackets, goggles, gloves, etc.
Diese Geschichte stammt aus der December 14, 2024-Ausgabe von Financial Express Chandigarh.
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Diese Geschichte stammt aus der December 14, 2024-Ausgabe von Financial Express Chandigarh.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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