Omnicom takes aim at Big Tech, AI with $13-bn Interpublic deal
Financial Express Chandigarh|December 10, 2024
OMNICOM GROUP HAS struck a $13.25 billion all-stock deal to buy rival Interpublic, creating the world's largest advertising agency as traditional players look to better compete with Big Tech firms amid accelerating use of AI.
Deborah Mary Sophia & Urvi Dugar

The deal, announced on Monday, is expected to attract regulatory scrutiny as it seeks to merge the world's third-largest ad buyer, Omnicom, with the fourth-largest: Interpublic. Both firms are based in New York.

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