On a consolidated level, Swiggy's business-to-consumer (B2C) gross order value (GOV) rose 29.9% to ₹11,306 crore. Its platform average monthly transacting users too grew 19.2% year-on-year to 17.1 million.
For the food delivery business, the GOV rose 14.5% to ₹7,191 crore from ₹6,275 crore a year ago. The contribution margin improved to 6.6% from 6.4% in the previous quarter. The contribution margin is the revenue a company makes from each additional unit of a product sold.
The GOV of its quick commerce business - Instamart grew 75.5% to ₹3,382 crore during the quarter, Swiggy said. On the other hand, the average order value (AOV) of Instamart improved to Rs 499, but fell behind Zomato Blinkit's ₹625 and Zepto's ₹540-550.
Instamart's contribution margin improved to -1.9% from -3.2% in Q1FY25.
Diese Geschichte stammt aus der December 04, 2024-Ausgabe von Financial Express Chennai.
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