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A Royal Enfield store without motorcycles!
Financial Express Delhi|December 14, 2024
ON FRIDAY, motorcycle company Royal Enfield launched an exclusive apparel brand store in Gurugram, Haryana.
- VIKRAM CHAUDHARY
A Royal Enfield store without motorcycles!

Only the second such store in India (the first one was launched in Pune some months ago), it stands out because it sells everything but motorcycles! We talked to Yadvinder Singh Guleria, chief commercial officer, Royal Enfield, who shared the rationale behind this new range of brand stores:

What all will be sold at such stores? We now have a wide range of apparel categories, such as:

Motorcycling gear (riding jackets and pants for men and women, gloves, boots, and riding essentials (balaclavas, knee guards, etc);

Lifestyle apparel (T-shirts, shirts, sweaters, hoodies & sweatshirts, jackets, and bottomwear (jeans, trousers, cargo pants, etc);

Diese Geschichte stammt aus der December 14, 2024-Ausgabe von Financial Express Delhi.

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A Royal Enfield store without motorcycles!
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Diese Geschichte stammt aus der December 14, 2024-Ausgabe von Financial Express Delhi.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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