Chief marketing officers (CMOs) are no longer shooting in the dark when it comes to understanding consumer behaviour, preferences, and market trends. In the age of data-driven decision-making, they find themselves leveraging artificial intelligence (AI) instead. "The key lies in treating AI as more than just a tool – but as a strategic asset," says Satish HC, executive vice-president & chief delivery officer, Infosys. In this interview, he speaks to Sudhir Chowdhary on how this next-gen technology is redefining the role of marketers. Excerpts:
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Diese Geschichte stammt aus der January 01, 2025-Ausgabe von Financial Express Kochi.
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Over 400 flights delayed at IGI due to bad weather
More than 400 flights were delayed at the airport in the national capital on Friday morning as low visibility conditions due to dense fog disrupted operations, according to an official.
Over 400 Flights Delayed at IGI Due to Bad Weather
More than 400 flights were delayed at the airport in the national capital on Friday morning as low visibility conditions due to dense fog disrupted operations, according to an official.
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Banks cut down on short-term bonds
EYE LONGER DURATION ON RATE CUT HOPES
Gold Prices Flat at ₹79,700
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Creta EV to run into strong rivals at launch
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