This projection comes at a time when the global advertising growth rate is seen muted at 4-6% amid slowdown and geopolitical concerns.
India is also likely to top the ₹1trillion mark in terms of ad spends for the second year in a row, led by digital, television and print advertising. It will also emerge amongst the fastest-growing ad markets in the world, standing eighth overall from ninth position earlier.
Factors such as advertising around the general and state elections (eight states will go to the polls this year) coupled with a likely resurgence in sectors such as fastmoving consumer goods (FMCG) are expected to aid adex growth in 2024, the media agencies said.
Diese Geschichte stammt aus der January 12, 2024-Ausgabe von Financial Express Mumbai.
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Diese Geschichte stammt aus der January 12, 2024-Ausgabe von Financial Express Mumbai.
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