BAJAJ ELECTRICALS, THE consumer durables company from the Bajaj Group, is on the path to reposition itself as a premium and aspirational brand. While the company is not looking to decrease its share in the mass market, the share in urban regions will grow going forward.
The company is getting all its products upgraded from design, aesthetic, sustainability, technical and engineering point of view, keeping in line with the revamped positioning of Bajaj Electricals. "We have done a compete repositioning, new identity and launch for Bajaj, around the positioning line of 'Build for Life', making it a far more younger, aspirational and premium brand, and that is part of our overall journey towards premiumisation. We are making it a far more contemporary brand and that will reflect on our products too," Anuj Poddar, CEO and MD, Bajaj Electricals, said.
Diese Geschichte stammt aus der November 09, 2022-Ausgabe von Financial Express Mumbai.
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Diese Geschichte stammt aus der November 09, 2022-Ausgabe von Financial Express Mumbai.
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