Car manufacturers sitting on 800,000 pending orders
Financial Express Mumbai|March 12, 2023
Chip shortage easing but launch of new models leading to higher bookings
VIKRAM CHAUDHARY
Car manufacturers sitting on 800,000 pending orders

THE SEMICONDUCTOR SHORTAGE might have eased but the waiting list for high-selling new cars continues to get longer. As on date, passenger vehicle manufacturers are sitting on around 800,000 bookings, which are yet to be delivered, as per industry sources. Till about mid-February, pending deliveries were 760,000 units. At the end of calendar year 2022, it was 700,000 units.

"Some new launches, such as the Maruti Suzuki Brezza, Grand Vitara, Toyota Hyryder, and the rising demand even of existing models such as the Baleno, Nexon, Creta and Punch, attracted a lot of people to car showrooms, and bookings and enquiries skyrocketed over the last few months," said an automotive analyst. "Though capacity utilisation at car factories is high, carmakers are taking more bookings than they can deliver," added the analyst.

"We haven't faced any slowdown in bookings and enquiries," Shashank Srivastava, senior executive officer, marketing & sales, Maruti Suzuki India, told FE. "Even bookings for the Jimny stand at about 22,000 units and for the Fronx at over 12,000 units, and the prices of these two cars aren't even out as yet."

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