BRAZIL'S LOSS WAS quite clearly India's gain. After graduating from Wharton University, a young Keshub Mahindra told his father JC that he would be leaving for Brazil as he had got an interesting job offer. The senior Mahindra congratulated his son but asked him to come to India for a few days as he hadn't been home for six years.
In a 1996 interview to Knowledge at Wharton, Keshub Mahindra said he readily agreed as he had no idea about his father's secret plan of roping him into Mahindra & Mohammed, a company JC Mahindra had co-founded in 1945. A visit to the company's plant impressed the 22-year-old so much that he decided to skip the flight to Brazil. The company had a technical and financial collaboration with Willys Overland Corporation to assemble Jeep-type vehicles in the 1950s.
When Pakistan was formed, the Mohammeds divested their stake, which led to the renaming of the company to Mahindra & Mahindra (M&M) in 1948. Keshub Mahindra joined the board soon after.
That association with M&M lasted till he passed away at his home in south Mumbai on Wednesday at age 99. He was chairman for 49 years till he relinquished the position in 2012 and handed over the reins to his nephew Anand Mahindra. He became Chairman Emeritus after that.
Diese Geschichte stammt aus der April 13, 2023-Ausgabe von Financial Express Mumbai.
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Diese Geschichte stammt aus der April 13, 2023-Ausgabe von Financial Express Mumbai.
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