THE WORLD'S LARGEST beverage company, Coca-Cola, drove nearly three billion transactions at affordable price points in India during the March quarter of 2023, as it sought to consolidate its position in one of its key markets, the firm said on Monday, while disclosing its financial results for the quarter. The company follows a January-December accounting year.
Its global unit case volume grew by 3%, and the company said it grew business in India by adding retailers, investing in cold drink equipment, and offering products at the right price points to recruit consumers.
The performance of India, CocaCola's fifth largest market globally, prompted chairman & CEO James Quincey to say that the Indian economy was resilient during a post-results earnings call on Monday.
Diese Geschichte stammt aus der April 25, 2023-Ausgabe von Financial Express Mumbai.
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Diese Geschichte stammt aus der April 25, 2023-Ausgabe von Financial Express Mumbai.
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