With record shipments, Apple also captured the top position in revenue for the first time ever in a calendar year.
The reason for the same can be attributed to robust demand for both the latest and older iPhones, given that the market is also moving towards premiumisation, analysts said.
"The opening of own retail stores and increasing focus on LFR (large-format retail) through regular promotions contributed to increased offline shipments.
Besides, higher trade-in values presented an appealing proposition for consumers to transition to iOS," said Shubham Singh, research analyst at Counterpoint.
Trade-in options are given by companies to users to purchase a new device at discounted rates by trading in their old devices across multiple brands.
Diese Geschichte stammt aus der February 01, 2024-Ausgabe von Financial Express Mumbai.
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Diese Geschichte stammt aus der February 01, 2024-Ausgabe von Financial Express Mumbai.
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