The festive season of October-November, in particular, was lacklustre for kiranas as the offtake of products such as beauty, cosmetics, chocolate and confectionery was hit hard as consumers chose to cut back on expenditure in rural and semi-urban areas, officials at the All India Consumer Products Distributors' Federation (AICPDF), an apex body of FMCG distributors, said.
Kiranas are a vital distribution channel for FMCG companies which constitute 80% of their business.
"The decline in sales during the Diwali period this year has been to the tune of 20-25% versus last year," says Dhairyashil Patil, president, AICPDF. The inventory pile-up, according to distributors that FE spoke with across the north, west and east has led to sharp discounting to clear the backlog for fresh stock.
Diese Geschichte stammt aus der December 04, 2023-Ausgabe von Financial Express Mumbai.
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