POWER OF APPS: A fabric data warehouse for Arvind Mills
Financial Express Mumbai|December 04, 2023
A new app is a window to a digital library of over 40,000 fabric samples
BANASREE PURKAYASTHA
POWER OF APPS: A fabric data warehouse for Arvind Mills

IT'S BEEN A busy day for Raju Patni, a marketing manager at Arvind Mills, as he tallies client orders with the fabric samples that run into tens of thousands but he isn't hassled. He just has to flick out his phone, scan the QR code for the pattern saved in the company's digital sample library and his job is done. The CRM entry for the order is mapped to the code, which has all the details of textile specifications, timelines, and others.

Till some time back, Patni and his colleagues would have to inspect each sample nually. Reason: Arvind Mills, one of the oldest textile manufacturers in the country, had hundreds of paper sample books with its global client roster of high street brands, but flipping through them to find the exact fabric swatche was a herculean task.

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