IT'S BEEN A busy day for Raju Patni, a marketing manager at Arvind Mills, as he tallies client orders with the fabric samples that run into tens of thousands but he isn't hassled. He just has to flick out his phone, scan the QR code for the pattern saved in the company's digital sample library and his job is done. The CRM entry for the order is mapped to the code, which has all the details of textile specifications, timelines, and others.
Till some time back, Patni and his colleagues would have to inspect each sample nually. Reason: Arvind Mills, one of the oldest textile manufacturers in the country, had hundreds of paper sample books with its global client roster of high street brands, but flipping through them to find the exact fabric swatche was a herculean task.
Diese Geschichte stammt aus der December 04, 2023-Ausgabe von Financial Express Mumbai.
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Diese Geschichte stammt aus der December 04, 2023-Ausgabe von Financial Express Mumbai.
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