Superdry sells S Asia licences to Reliance Retail for £40 mn
Financial Express Mumbai|October 05, 2023
RELIANCE BRANDS ON Wednesday announced that its wholly-owned arm in the UK, Reliance Brands Holding UK (RBUK), has formed a joint venture with UK fashion retailer Superdry to pick up its intellectual property assets in South Asia for £40 million (402 crore).
ALOKANANDA CHAKRABORTY

The joint venture - in which the struggling Superdry will invest £9.6 million for a 24% stake - will cover Sri Lanka, Bangladesh and India."The consideration for the sale of the South Asian IP is £40 million, which is estimated to result in Superdry receiving gross cash proceeds of £30.4 million (approximately £28.3 million net of fees and taxes)," a statement said.

RBUK has been Superdry's exclusive franchise partner in India since 2012. An average Superdry T-Shirt would set you back by ₹4,000. Despite the price tag, it has had a "reasonably good run" in India in its first decade. It is available at 200 points of sale across 50 cities. "E-commerce continues to drive incremental growth for the brand, boosting its reach beyond 2,300 cities, underlining RBL-run Superdry India operations as the largest franchisee network of the brand globally," said the company.

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