THE ONGOING INDIAN Premier League (IPL) has put the spotlight firmly on the debate over television versus digital viewership, following two networks - Disney Star and Viacom 18 broadcasting the tournament this year.
Disney Star is the official TV broadcaster, while Viacom18 has the streaming rights of the tournament, both for a period of five years (2023-27) each. Viacom 18 is also streaming the IPL for free this year on its JioCinema app in a bid to grow viewership on its platform. Disney Star has also pulled out all the stops to give IPL a wider reach, broadcasting the tournament across channels within its network.
Given the high profile of IPL, among the world's most valuable sporting properties, both Disney Star and Viacom 18 have been vocal about the growth in viewership on TV and digital this year, since the start of the T20 tournament on March 31.
On Tuesday, Viacom18 said JioCinema had hit a concurrent viewership of 24 million for the Chennai Super Kings vs Royal Challengers Bangalore match held on Monday (April 17). This was the highest so far on JioCinema, breaking its own previous concurrent viewership record of 22 million achieved during the Chennai Super Kings vs Rajasthan Royals match on April 12.
Diese Geschichte stammt aus der April 20, 2023-Ausgabe von Financial Express Mumbai.
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Diese Geschichte stammt aus der April 20, 2023-Ausgabe von Financial Express Mumbai.
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