AMUL, THE COUNTRY'S top dairy brand, is caught in the centre of a storm once again, following its move to procure milk from Tamil Nadu (TN). Last month, Amul, which is marketed by the Gujarat Co-operative Milk Marketing Federation (GCMMF), had stirred up a controversy after it entered the Bengaluru market, which is dominated by local brand Nandini from the Karnataka Milk Federation.
While in TN, Amul has been selling its products for some time through local outlets, the move to procure milk from the state, using its multi-state co-operative licence is a first. Fearing that Amul's entry in TN would be detrimental to local brand Aavin, state's chief minister MK Stalin on Thursday asked Union home minister Amit Shah, who also holds the co-operative portfolio, to ask the dairy major to cease milk procurement in the state.
Diese Geschichte stammt aus der May 26, 2023-Ausgabe von Financial Express Mumbai.
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Diese Geschichte stammt aus der May 26, 2023-Ausgabe von Financial Express Mumbai.
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