ZEE ENTERTAINMENT HAS indicated to Disney Star that it does not intend to move forward with a $1.5-billion TV sub-licensing deal for International Cricket Council (ICC) tournaments for the 202427 period, informed sources have told FE.
While this brings to an end the uncertainty around the contract, Disney may drag Zee to court for not honouring the deal, which was signed in August 2022. Zee did not respond when contacted, while Disney Star declined to comment on the issue.
Indications of Zee's pullback, say industry sources, was becoming apparent when Disney Star began making advertising pitches to media agencies ahead of the Under-19 ICC World Cup, which began on January 19 in South Africa.
Diese Geschichte stammt aus der January 26, 2024-Ausgabe von Financial Express Mumbai.
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Diese Geschichte stammt aus der January 26, 2024-Ausgabe von Financial Express Mumbai.
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