Zomato to tap into Hyperpure's synergies to drive q-comm biz

FOODTECH UNICORN ZOMATO, which is expected to make a more extensive foray into the quick commerce segment, has revealed its playbook which could set it apart from the rest of the 10-minute delivery players currently operating in the market.

- SALMAN SH

In a recent call with analysts, Zomato CFO Akshant Goyal said its B2B supply business Hyperpure, which currently sells fresh produce such as vegetables and fruits to restaurants, could be a leverage for its upcoming q-commerce foray.

Hyperpure's existing sourcing partnerships, which allow Zomato to buy fresh produce in bulk rates from farmers, mills, producers, and processors would, in turn, be used for supplying to dark stores under the 10-minute delivery mode, Goyal said.

On a question regarding Hyperpure's synergies with Zomato's 10-minute grocery delivery, Goyal said there are several elements that could be integrated to drive"better unit economics". "...That's one of the elements, of synergy in our business which is not very obvious, but it's going to be a big driver of better economics for us because Hyperpure is a business that we have built now in the last 4-5 years and its become meaningful in size and growing well. And yes, there are synergies there which is what excites us and gives us confidence about the economics of q-commerce business as and when we get into it," Goyal said.