NEW DELHI: Makers of packaged food to personal care products have ramped up supply of affordable packs and are launching specific brands for rural areas as India's hinterland drives consumption even as urban demand cools.
Zydus Wellness Ltd and Dabur India Ltd have intensified marketing in rural areas, prioritizing affordable hair colours, energy drinks and talcum powder.
Godrej Consumer Products Ltd has introduced smaller-sized products of Godrej Expert hair colour, Goodknight incense sticks, and KS deodorants to widen their availability in the rural markets.
"We have [also] increased our rural workforce, enabling us to double our outlet and village coverage," said Krishna Khatwani, head of sales (India) at Godrej Consumer Products.
Diese Geschichte stammt aus der December 25, 2024-Ausgabe von Hindustan Times Rajasthan.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der December 25, 2024-Ausgabe von Hindustan Times Rajasthan.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Shyam Ji's Authenticity Inspired Me To Give My Best In Zubeidaa
ctor Karisma Kapoor, who was late filmmaker Shyam Benegal's eponymous leading lady in Zubeidaa (2001), calls him a pioneer.
Ring in the Future
Smart rings are revolutionising health tracking by monitoring fitness, sleep, and more — but are they truly worth the hype?
Rohit's mantra: A personalised approach is key
Captaincy demands a mindset as varied as the individuals in the squad. You need to know when to be sympathetic and when to have a stern word or two.
Paris heartache over, Chanu focuses on regaining fitness
Having overcome the agony of a 4th-place finish at Paris Games, the lifter has resumed training in Modinagar under national coach Vijay Sharma
Khel Ratna row: Lapse on my part, says Manu
Seeking to end all \"speculations\" after her name was not considered for the Khel Ratna Award, Paris Olympics double medallist shooter Manu Bhaker on Tuesday admitted to a possible lapse in her application for the country's top sports award.
Cement industry hopes for better growth in 2025
The Indian cement industry, witnessing a consolidation and heightened rivalry between two corporate houses snapping smaller players, pins its hope on 2025 for an improvement in sales realisation, higher margins and acceleration in demand, expecting around 8% sales growth helped by an increased government spending on big-ticket infra projects.
Ola Electric Opens 3,200 Stores Amid Complaint Woes
Ola Electric Mobility Ltd. announced opening of 3,200 new stores in a single day, as India's biggest e-scooter maker seeks to expand its local footprint and address customer frustration related to shortcomings in service.
BPCL picks Andhra for India's last greenfield refinery project
State-owned Bharat Petroleum Corporation Ltd (BPCL) has picked Andhra Pradesh for setting up a new oil refinery-cum-petrochemical complex, which may be the last greenfield project in India which has detailed a very ambitious energy transition plan to net zero emissions.
Swan Ties Up With AG&P For LNG Project
Business tycoon Nikhil Merchant-run Swan Energy has lined up a floating LNG receipt and regasification unit for its proposed liquefied natural gas import project at Jafrabad in Gujarat, the firm said in a regulatory filing.
India Eyes 4.5% Fiscal Deficit by FY26 Amid Global Risks
The government will continue its focus on improving quality spending, strengthening the social security net and bring down the fiscal deficit to 4.5% of the GDP in FY26, a finance ministry document said.
