Cement makers go frugal to survive a bruising price war
Hindustan Times|November 16, 2024
India's cement makers who once flexed their pricing muscles are caught in a bruising price war, eroding margins at a time of rising demand.
Nehal Chaliawala
Cement makers go frugal to survive a bruising price war

As competition rises, manufacturers are pursuing aggressive cost-cutting measures, from buying their own railway cars and ships to slashing energy costs—all in an effort to outlast rivals in an industry navigating one of its most competitive eras yet.

For the cement industry, two of the biggest costs are energy and logistics, jointly making up 60–70% of total costs.

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