As of the end of last year, India had 33-34 million addressable TV households, and the number is expected to reach 45 million by the end of 2024, amounting to 21% of the total TV households, as per GroupM's second edition of "The Changing Landscape of Indian Television' survey. This is a 32% increase over 2023.
The survey on the state and potential of addressable TV in India is done by Ampere Analysis which received responses from 4,000 respondents and delves into the transition from linear TV to Connected TV (CTV) within the Indian TV industry, highlighting the transformation in audience media consumption patterns.
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Diese Geschichte stammt aus der February 27, 2024-Ausgabe von Hindustan Times.
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